Discover the Next Generation Retail
Contact us with your information regarding PriceoniX's Electronic Shelf Label technology and additional offerings and we will get back to you asap.

Revolutionize your retail business with Electronic Shelf Labelling
Welcome to PriceoniX, a Next Generation Retail solution technology providing retailers with state-of-the-art software and AI to elevate their business with Electronic Shelf Label infrastructure!



"I am delighted to Chair the Board of PriceoniX UAE which delivers proven state-of-the-art retail dynamic pricing technology, incorporating next generation AI to the retail sector. PriceoniX delivers effective and transparent economic improvements by reducing labour costs by up to 20%, improving itinerary stock control by up to 20% and improving margins by up to 3.5%."


Top provider of Next Generation retail solutions
PriceoniX provides scalable turn-key SaaS solutions for the global retail sector, which includes Electronic Shelf Label infrastructure management, AI-powered Dynamic Pricing, online Digital Planogram, online Store Temperature Mapping and other value-added services. We deliver proven reductions in stock itinerary costs of up to 20%, reduction in labour costs by up to 20% and improvements in retail margins by up to 3.5%.

Top provider of Next Generation retail solutions
PriceoniX provides scalable turn-key SaaS solutions for the global retail sector, which includes Electronic Shelf Label infrastructure management, AI-powered Dynamic Pricing, online Digital Planogram, online Store Temperature Mapping and other value-added services. We deliver proven reductions in stock itinerary costs of up to 20%, reduction in labour costs by up to 20% and improvements in retail margins by up to 3.5%.
24 hours
To install, up and running a whole new store
1 month
Lead time to accomplesh turn-key integration of new Retail chain
Experience the Benefits
- Effortless Pricing Updates for Real-Time Accuracy
- Instant Product Information for Trust and Loyalty
- Swift Response to Market Changes for Maximum Profitability
Unleash the Power of
Next Generation Retail
PriceoniX revolutionizes the retail industry with cutting-edge technology that outperforms market peers. Our state-of-the-art software and AI-driven solutions provide retailers with a competitive edge, streamlining pricing updates, enhancing customer experience and delivering dynamic pricing strategies.


Enhance Customer Trust and Loyalty with PriceoniX
Stay Ahead in the Competitive Retail
Landscape with PriceoniX
Experience the Benefits
- Streamlines pricing updates effortlessly, ensuring real-time accuracy and minimizing pricing errors.
- Enhances customer experience by providing instant, reliable product information, fostering trust and loyalty.
- Delivers dynamic pricing strategies to respond swiftly to market changes, maximizing profitability.
Define your retail evolution
and innovation
Our cutting-edge pricing solution offers real-time pricing updates and dynamic pricing strategies, reducing costs while enhancing customer experience. Leveraging data analytics, we provide targeted promotions, ensuring a competitive edge in retail.

up to 3.5%
Improvement by delivering material bottom line profit uplift
up to 5%
Increased average
shopping cart size
-20%
Reduction of surplus itinerary
by up to 20%
Experience the Benefits
- Predict estimated revenues and gross profit for each SKU
- Pre-order all necessary stock positions and volumes to fit demand
- Improve footprint sales outcome per square meter
Increase your Profit Margins
PriceoniX cuts operational costs by automating price adjustments, enabling strategic resource allocation. It facilitates thorough analysis of consumer behavior, traffic and retail turnover across multiple stores and product categories.
Discover the Next Generation Retail
Elevate your business with PriceoniX's Electronic Shelf Label technology and additional offerings.
Meet Our Team
We are a dedicated group of experts in our fields of industry and are supported by a technical team comprising some 20 IT professionals. PriceoniX offers a turnkey solution with ESL management infrastructure, including integration, deployment and installation of all required software and hardware components.




H.E. Rashid Hamdan Bin Khadim Al Nuaimi
H.E. Rashid Hamdan Bin Khadim Al Nuaimi has 18 years of high level Governmental experience, acting as a Senior Advisor to the UAE Government.
H.E. is a trusted advisor and confidant to several of the UAE sovereign wealth funds with high-level connections within the GCC as well as global Government level relationships. Involved in diversified business activities, H.E. also has an extensive real estate portfolio throughout the Middle East.


Alex Najafi
Alex Najafi is an entrepreneur with a particular interest in the environmental space. Alex has established relationships with global corporations as well as Governments and financial institutions. Alex has over 19 years experience in deal structuring in multiple sectors, including oil & gas technologies, industrial patents and infrastructure as well as a comprehensive background in market strategy and placement of unique products in the UAE & wider MENA region.


Dale Griffiths
Dale Griffiths MRICS MA BSc is a private equity professional with over 25 years of global experience. Dale has held several senior management and supervisory board positions with some of the largest names in the private equity industry. Dale previously held the position of Senior Vice President at Heitman, one of the largest investment management groups in the US.
Prior to joining Heitman, he advised Cushman & Wakefield in Germany as a Senior Investment Advisor, responsible for sourcing, structuring and managing investment transactions.
Over the last 6 years, Dale has been instrumental in the establishment and growth of addvantage Global, a dual fuel Clean Tech company which is now valued across it’s three primary platforms at over $150 million. Dale also co-founded addvantage Green Tech Trading LLC in the UAE, a subsidiary of addvantage Global.




Nancy Gupta
Nancy’s corporate experience has been amassed over 18 years in various commercial sectors with a focus in the last 8 years on the UAE & MENA Region.
Nancy will be responsible for the formulation of strategic partnerships for the Group’s activities across the MENA Region & India as well as the onboarding of major retail clients.


Thomas Beute
Thomas Beute is a qualified lawyer with over 20 years of wealth management experience.
Thomas previously held the position as Director at Julius Baer being responsible for wealth planning, tax & fund structuring, legal counsel as well as relationship management to the bank`s private equity clients.
Thomas has also held positions with Amicorp, Ernst & Young and PriceWaterhouseCoopers. Thomas currently holds a position as director at KCT Capital Ltd, a licensed Asset Management company and Doral Group LLC, an independent private financial services and investment firm, both based in Dubai.
Thomas is a qualified lawyer who received his Masters in Tax Law from Leiden University.


Mitzi Mackay
Mitzi Mackay, with qualification background in Food Science and Business Administration, has been influential in the Food and Beverage industry for 24 years.
She worked as an International Business Development Manager at United Foods Company, focusing on growth in various International regions. Mitzi also held key Managerial roles at Chemelco B.V., AECI, AVI, and Rhodes Foods International. Her achievements earned her the title of Inspirational Business Woman of the Year 2023 by Acquisition International UK.




Percy Grenardo
Percy Grenardo is an internationally experienced recruiting and HR manager with over 20 years recruitment experience within the permanent, freelance and executive search sectors, predominately within the UK, German, European and Middle Eastern Markets.
With an in-depth knowledge of contracting, negotiating and change management, Percy is highly skilled in examining and re-engineering HR and recruiting operations and procedures, whilst developing and implementing new recruiting strategies. He is very experienced in formulating policy, procedures and strategic planning and execution.
Percy earned a BSc from Bristol University.


Gary Proffitt
Meet Gary Proffitt, the mastermind behind our branding. With over 25 years in the design industry, his design powerhouse seamlessly blends classic methodologies with innovative thinking, creating a dynamic approach to every need and a commitment to continuity and ingenuity, with a unique flair.
Gary takes the responsibility of shaping our company’s communication. Behind his work lies not only great commitment but also the declared will to achieve something special.

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Team Member




H.E. Rashid Hamdan Bin Khadim Al Nuaimi
H.E. Rashid Hamdan Bin Khadim Al Nuaimi has 18 years of high level Governmental experience, acting as a Senior Advisor to the UAE Government.
H.E. is a trusted advisor and confidant to several of the UAE sovereign wealth funds with high-level connections within the GCC as well as global Government level relationships. Involved in diversified business activities, H.E. also has an extensive real estate portfolio throughout the Middle East.


Alex Najafi
Alex Najafi is an entrepreneur with a particular interest in the environmental space. Alex has established relationships with global corporations as well as Governments and financial institutions. Alex has over 19 years experience in deal structuring in multiple sectors, including oil & gas technologies, industrial patents and infrastructure as well as a comprehensive background in market strategy and placement of unique products in the UAE & wider MENA region.


Dale Griffiths
Dale Griffiths MRICS MA BSc is a private equity professional with over 25 years of global experience. Dale has held several senior management and supervisory board positions with some of the largest names in the private equity industry. Dale previously held the position of Senior Vice President at Heitman, one of the largest investment management groups in the US.
Prior to joining Heitman, he advised Cushman & Wakefield in Germany as a Senior Investment Advisor, responsible for sourcing, structuring and managing investment transactions.
Over the last 6 years, Dale has been instrumental in the establishment and growth of addvantage Global, a dual fuel Clean Tech company which is now valued across it’s three primary platforms at over $150 million. Dale also co-founded addvantage Green Tech Trading LLC in the UAE, a subsidiary of addvantage Global.


Nancy Gupta
Nancy’s corporate experience has been amassed over 18 years in various commercial sectors with a focus in the last 8 years on the UAE & MENA Region.
Nancy will be responsible for the formulation of strategic partnerships for the Group’s activities across the MENA Region & India as well as the onboarding of major retail clients.


Thomas Beute
Thomas Beute is a qualified lawyer with over 20 years of wealth management experience.
Thomas previously held the position as Director at Julius Baer being responsible for wealth planning, tax & fund structuring, legal counsel as well as relationship management to the bank`s private equity clients.
Thomas has also held positions with Amicorp, Ernst & Young and PriceWaterhouseCoopers. Thomas currently holds a position as director at KCT Capital Ltd, a licensed Asset Management company and Doral Group LLC, an independent private financial services and investment firm, both based in Dubai.
Thomas is a qualified lawyer who received his Masters in Tax Law from Leiden University.


Mitzi Mackay
Mitzi Mackay, with qualification background in Food Science and Business Administration, has been influential in the Food and Beverage industry for 24 years.
She worked as an International Business Development Manager at United Foods Company, focusing on growth in various International regions. Mitzi also held key Managerial roles at Chemelco B.V., AECI, AVI, and Rhodes Foods International. Her achievements earned her the title of Inspirational Business Woman of the Year 2023 by Acquisition International UK.


Percy Grenardo
Percy Grenardo is an internationally experienced recruiting and HR manager with over 20 years recruitment experience within the permanent, freelance and executive search sectors, predominately within the UK, German, European and Middle Eastern Markets.
With an in-depth knowledge of contracting, negotiating and change management, Percy is highly skilled in examining and re-engineering HR and recruiting operations and procedures, whilst developing and implementing new recruiting strategies. He is very experienced in formulating policy, procedures and strategic planning and execution.
Percy earned a BSc from Bristol University.


Gary Proffitt
Meet Gary Proffitt, the mastermind behind our branding. With over 25 years in the design industry, his design powerhouse seamlessly blends classic methodologies with innovative thinking, creating a dynamic approach to every need and a commitment to continuity and ingenuity, with a unique flair.
Gary takes the responsibility of shaping our company’s communication. Behind his work lies not only great commitment but also the declared will to achieve something special.
Online Demo & Identification:
Provide and Review
Sign a pilot contract with PriceoniX UAE
Installation of Electronic Shelf Labels (ESLs)